On-line marketing, web marketing, electronic marketing, internet advertising are various terms used for digital marketing. Digital marketing for startups is a big deal these days. After all, the usage of the internet has doubled over the past decenniem and this evolution has enormously affected how people acquire products and interact with businesses. Digital marketing is a way to connect with the customers and to influence them. The only difference is you connect and influence the customers online.

The fact of the matter is that for most small business owners, shifting off from traditional marketing and adapting to modern ways of digital marketing is precisely what is needed. In this digital era startups have no other options but to participate with companies that have much larger marketing budgets. Nowadays people are progressively occupied with technology. Every firm needs an online strategy to flourish in today’s competitive world. But, unfortunately, most startups don’t have one. Expectations of customers are at its peak and mostly all of them use the internet on a daily basis. Whenever we hear about any organization for the first time, we immediately check their presence on social media. We go through their website or any social media profile where we can get the details or the information of the respective organization, we don’t call them on their contact number instead we google and if there is no social media presence of the company, chances are you will try somewhere that has a social media presence.

Digital Marketing Strategies for Startups:

Pay-Per-Click Advertising  (PPC) 

Pay-Per-Click is an online advertising representation in which sponsors pay each time a user clicks on their online advertisements. There are various sorts of PPC advertising, but one of the most common types is paid search advertising. When people use any search engine like Google and search for things mostly when they are executing commercial searches, which means they are looking for a product to purchase. In pay-per-click advertising, businesses running advertisements are only charged when a user actually clicks on their advertisement, hence the name “pay-per-click.”  A company can set up PPC campaigns on Google, Bing, Linkedin, Twitter, Pinterest, or Facebook and show their advertisements to people searching for terms related to your products or services. 

Search Engine Optimization (SEO)

If you don’t want to pay to show advertisements, you can also use search engine optimization (SEO) to attempt and line up pages or blog posts on your site. SEO is a vital digital marketing tool. You don’t have to pay directly for every click. It is like a library of web pages where they show the best, most relevant results to the users online. It works by signifying to search engines that your content is the best result for the topic at hand. According to an article in BACKLINKO “Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.”

Social Media Marketing

Social media marketing is to connect with your customers through various social media platforms to build your company which can result in an increase in sales. Social media marketing includes publishing prominent content on your social media profiles, keeping your followers engaged, examining your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. 

Conversion Rate Optimization (CRO)

CRO marketing stands for Conversion Rate Optimization marketing, it is the structured process of increasing the level or a percentage of visitors to your company website. What’s the rate of people who are turned into paying customers? Are visitors who come to your website generating revenue, or are they just window shopping? Organizations invest time in CRO because they want to be assured that their marketing budget and strategies are actually increasing sales. An article in Hubspot defines CRO as “the process of enabling people to take action when they visit a website. By designing and modifying certain elements of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave.”