Hiring the right people for an in-demand job has never been an easy prospect, especially for smaller companies. When it comes to attracting top talent to your listing, your job description is as important as the budget for the given role. A good job ad should list things that attract great candidates, rather than listing requirements and qualifications. A clear job title and a detailed job description will help your job ad appear in the most relevant search results and can prevent unqualified candidates from applying. Here are few things that can make the difference between an effective post and one that leads nowhere.

Ways To Make Online Job Postings Do The Recruiting For You

1. Catchy phrases –  

Once you’ve decided to hire for a particular role, do some research for clues that will help you create a stand-out job description. It is the most important part of your job posting when you’re posting to boards. When you write a title, include the name of the position and the top one to three things that will make the job attractive to an applicant.

2. Provide a concise starting summary – 

This is a single paragraph that gives three to five details applicants will find most exciting about the job.it’s important to provide meaningful details in the full job posting. This captures the attention of the right type of candidates and encourages them to dig deeper.

3. Highlight what the candidate would contribute to the company – 

Every candidate, especially niche skilled candidates wants to understand their role and how their contribution will make a difference in the growth of a company. They want to understand what makes a position not just a job but a meaningful career for them. By floating these aspects of the job to the top of the list, you can further a candidate’s interest and increase the likelihood that he or she will apply.

4. Represent your company history – 

Information about your company that applicants want to know. How many years you’ve been in business, how long employees stay (if this shows that people stick with you), interesting clients or projects, equipment that applicants will be excited about, awards, accolades, and work culture facts that will interest them.

5. Sell the job –

Why is this a good job? Without overselling or lying, you want to be able to describe the job and get a candidate to want your job. Give them all the perks you have so they can make an informed decision. Rather than the typical laundry list of bullet points, only include requirements that are essential to this job. Try to limit yourself to one to three things. Then provide information on work hours, pay, interesting coworkers, education opportunities, benefits or perks, and anything else applicants will find interesting.

Job Ad Are Not Job Description – 

Many people are confusing job postings with job descriptions. A job description should be a detailed if somewhat dry description of the responsibilities and expectations for a job that a company uses internally. A job posting is meant to sell applicants on your company, team, location, and all the things that make working for you great. That’s what you should be posting to job boards.